Food for thought.

Flex, grow and build resilience from within with targeted nutrients for mental wellbeing.

    60 CAPSULES | 30 DAYS

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    ALLY N°1

    A mental wealth powerhouse.

    Developed by an award-winning Cambridge Fellow and Harvard-trained neuroscientist, ALLY N°1 is a unique blend of natural ingredients expertly selected to support your mental wellbeing.

    A biology working in your favour is a powerful ally. Feel the difference in stress reactivity, mood and anxiety levels when your base is right.

    Improvement in mood & outlook - 6x that of placebo.
    Stress and anxiety levels dropped by 1/3 (4x that of placebo)
    Reduction in tension and fatigue vs placebo.

    Natural ingredients working in synergy to support your mental wellbeing.

    Select probiotic strains for mental wellbeing, acting via the gut-brain axis.
    Group of nutrients found solely in plants, powering key systems of mental health.
    Rich in a specific type of carotenoid; a potent mood-booster and non-drowsy anxiolytic.

    Swipe to explore


    Probiotics for mental wellbeing

    Mindbiotics™ is a blend of specific probiotic strains for mental wellbeing, acting via the gut-brain axis to support a resilient mind. Unique to Ally and shown to reduce biomarkers of stress in clinical studies and significantly improve feelings of stress and anxiety. Naturally fermented and demonstrated to survive the GI tract.


    Active ingredient: Apocarotenoids

    Apocarotenoids are natural bioactives in saffron, shown to improve mood in healthy adults experiencing stress, tension and feelings of anxiety. Our apocarotenoid-rich saffron is harvested from the Castilla-La-Mancha region in Spain and undergoes a patented cold extraction method to preserve maximum amount of actives.

    Citrus x Sinensis

    Active ingredient: Nobiletin

    A citrus bioflavonoid, nobiletin is a powerful antioxidant and mental fatigue aid. Rather than being a direct stimulant, nobiletin supports the body's own energetic processes by promoting mitochondrial health (the powerhouses of our cells) and the formation of the body’s universal energy form adenosine triphosphate - essential for mental energy and stamina.

    Nordic Bilberries

    Active ingredient: Anthocyanins

    Nordic bilberries contain one of the most well-researched polyphenols for mental wellbeing - anthocyanins. A strong antioxidant and anti-inflammatory, anthocyanins have shown to increase tryptophan availability in the body (the “raw material” of the “happy hormone” serotonin), supporting healthy serotonin levels. In a recent study, participants felt significantly less anxious, more alert and less fatigued after consuming anthocyanins.

    Japanese Knotweed

    Active ingredient: Resveratrol

    Native to eastern Japan and one of the highest natural sources of the most bioavailable form of resveratrol - trans-resveratrol. Part of the polyphenol group, (trans)resveratrol promotes stress tolerance by normalising the stress-induced activation of the HPA-axis (the body's natural alarm system). It helps to regulate how we respond to - and come back down from - stress and supports healthy cortisol levels (our main stress hormone).

    Gluten free
    Third-party tested
    Natural actives
    No artificial fillers or preservatives
    Formulated by experts

    Collapsible content

    How to use

    Take 2 capsules daily (am or pm) with food.

    Store in a cool, dry place away from direct sunlight. No need to refrigerate.

    Canister: Food-grade aluminium-titanium alloy.


    Ingredients: Polyphenol Complex™ (Nordic Bilberry extract, Japanese Knotweed extract, Citrus Sinensis extract), Affron® (Saffron Crocus Sativus L. stigmas extract), Mindbiotics™ (Lactobacillus Rhamnosus HN001®, Lactobacillus Plantarum DR7®, Bifidobacterium Longum Rosell-175®, Bifidobacterium Bifidum Rosell-71® [milk, soy]).

    Other: Brown rice powder, Vitamin C (as ascorbic acid). Vegetable cellulose capsule.

    Allergen advice: Soy and milk are used in the probiotic fermentation process.

    Nutritional Information

    Serving size: 2 capsules
    Servings per pack: 30
    Amount per serving %NRV*

    Polyphenol Complex™

    Nordic Bilberry (25% Anthocyanins), Japanese Knotweed (50% Trans-Resveratrol), Citrus Sinensis (40% Nobiletin)

    750 mg **
    Vitamin C 12 mg 15%


    Saffron (Crocus Sativus L.) stigmas extract (3.5% Lepticrosalides®)

    28 mg **


    Lactobacillus Rhamnosus HN001®, Bifidobacterium Longum Rosell-175®, Bifidobacterium Bifidum Rosell-71®, Lactobacillus Plantarum DR7®

    6.8bn CFU° **


       * Nutrient Reference Value
       ** Nutrient Reference Value not established
       ° Live Colony Forming Units at end of shelf life

    resilience from within resilience from within

    resilience from within resilience from within

    resilience from within resilience from within

    resilience from within resilience from within