Experience the transformative benefits of our groundbreaking supplement developed by a distinguished Harvard trained neuroscientist.

Harness the power of natural bioactives and innovative gut-brain probiotics to alleviate anxiety, diminish stress and enhance mood.

60 capsules | 30 days

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    ALLY N°1

    +11 industry awards "groundbreaking anxiety relief" - the evening standard "the industry has upped its game" - The Independent

    +11 industry awards "groundbreaking anxiety relief" - the evening standard "the industry has upped its game" - The Independent

    +11 industry awards "groundbreaking anxiety relief" - the evening standard "the industry has upped its game" - The Independent

    +11 industry awards "groundbreaking anxiety relief" - the evening standard "the industry has upped its game" - The Independent

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    Results you can feel

    Stress shield: Strengthens your ability to withstand stress by supporting your body’s natural stress response system. Clinically shown to decrease biomarkers of stress and significantly improve self-reported stress levels. Promotes healthy cortisol regulation.

    Anxiety relief: Effectively alleviates anxiety without the lethargy typically associated with anti-anxiety treatments, thanks to Ally’s innovative multi-systems approach to anxiety management.

    Mood support: Promotes the synthesis of key mood-regulating neurotransmitters to foster a state of positivity and balance. Expect a noticeable uplift in mood.

    "Like a deep breath for your brain" / Alex C.

    Key ingredients

    + next generation gut-brain probiotics for improved mental health

    + mood boosting saffron bioactives

    + anxiety reducing plant polyphenols

    "Wonderful. So happy I discovered these." / Liz C.

    Ingredients list

    Ingredients: Polyphenol Complex™ (Nordic Bilberry extract, Japanese Itadori extract, Citrus Sinensis extract), Affron® (Saffron Crocus Sativus L. stigmas extract), Mindbiotics™ (Lactobacillus Rhamnosus HN001®, Lactobacillus Plantarum DR7®, Bifidobacterium Longum Rosell-175®, Bifidobacterium Bifidum Rosell-71® [milk, soy]).

    Other: Brown rice powder, Vitamin C. Vegetable cellulose capsule.

    Allergen advice: Soy and milk are used in the probiotic fermentation process.

    Non-drowsy | Non-habit forming | Vegetarian | Gluten free | Third-party tested | No artificial fillers or preservatives

    Nutritional Information

    Serving size: 2 capsules
    Servings per pack: 30
    Amount per serving %NRV*

    Polyphenol Complex™

    Nordic Bilberry (25% Anthocyanins), Japanese Itadori (50% Trans-Resveratrol), Citrus Sinensis (40% Nobiletin)

    750 mg **
    Vitamin C 12 mg 15%


    Saffron (Crocus Sativus L.) stigmas extract (3.5% Lepticrosalides®)

    28 mg **


    Lactobacillus Rhamnosus HN001®, Bifidobacterium Longum Rosell-175®, Bifidobacterium Bifidum Rosell-71®, Lactobacillus Plantarum DR7®

    6.8bn CFU° **


       * Nutrient Reference Value
       ** Nutrient Reference Value not established
       ° Live Colony Forming Units at end of shelf life

    How to use

    Take 2 capsules daily (am or pm) with food.

    Store in a cool, dry place away from direct sunlight. No need to refrigerate.

    Canister: Food-grade & recyclable aluminium-titanium.


    UK Standard Delivery (2-4 working days): Free

    UK Next Day (order before 12pm): £7.95

    International Standard Delivery (5-7 working days): USD $5.00 / CAD $5.00 / Rest of world: GBP £5.00 in local currency

    Swipe to explore the ingredients in ALLY N°1
    • Mindbiotics™

      Next generation gut-brain probiotics for improved mental health
      Mindbiotics™ is a blend of the most well-researched probiotic strains for mental wellbeing. Unique to Ally and shown to reduce biomarkers of stress and significantly improve feelings of stress and anxiety.
      Gut bacteria produce key hormones and neurotransmitters such as γ-aminobutyric acid (GABA), serotonin, dopamine and acetylcholine and 'speak' with both the enteric nervous system (the nervous system of the gut) and the brain through a shared line of communication often referred to as the microbiota-gut-brain axis.
      Ally's bacterial strains are naturally fermented and demonstrated to survive the GI tract.
      gut microbiome  neurotransmitter systems  inflammation 
    • Saffron

      Active ingredients: Apocarotenoids, safranal, picrocrocin, crocetin esters
      Apocarotenoids are natural bioactives in saffron, shown to improve mood in healthy adults experiencing stress, tension and feelings of anxiety. They support the balance of key mood-regulating neurotransmitters and help facilitate neuroplasticity (the brain's ability to flex and change).
      Ally's apocarotenoid-rich saffron is harvested from the Castilla-La-Mancha region in Spain and undergoes a patented cold extraction method to preserve maximum amount of actives.
      neurogenesis & neuroplasticity  neurotransmitter systems  epigenetic control 
    • Nordic Bilberries

      Active ingredient: Anthocyanins
      Nordic bilberries contain one of the most well-researched polyphenols for mental wellness - anthocyanins. A strong antioxidant and anti-inflammatory flavonoid, anthocyanins have shown to increase tryptophan availability in the body (the 'raw material' of the 'happy hormone' serotonin) and support healthy serotonin levels.
      In a recent study, participants felt significantly less anxious, more alert and less fatigued after consuming anthocyanins.
      oxidative stress  inflammation  neurotransmitter systems  epigenetic control 
    • Citrus x Sinensis

      Active ingredient: Nobiletin
      Part of the citrus bioflavonoid family, nobiletin is a powerful antioxidant and mental fatigue aid. Rather than being a direct stimulant, nobiletin supports the body's own energetic processes by promoting mitochondrial health (the powerhouses of our cells) and the formation of the body’s universal energy form adenosine triphosphate (ATP) - essential for mental energy and stamina.
      mitochondrial health  gut microbiome  oxidative stress  inflammation 
    • Japanese Itadori

      Active ingredient: (trans)-Resveratrol
      Native to eastern Japan and one of the richest natural sources of the most bioavailable form of resveratrol - trans-resveratrol.
      A key component of our polyphenol complex, (trans)resveratrol helps improve your tolerance to stress by regulating the body's stress response system: the HPA-axis. Resveratrol has consistently shown to normalise the activation of the HPA-axis, curb its overactivity and support healthy cortisol levels.
      HPA-axis  oxidative stress  inflammation 
    • + Synergies

      Active ingredient: the power of an expertly formulated supplement
      One of the main benefits of a well formulated supplement is the multitude of synergies you gain from the combination of nutrients.
      Nobiletin is a prime example. Whilst powerful on its own, it helps increase the abundance of the bacteria in the gut that are good for your mind, mood and anxiety levels - the very same probiotic strains that are part of Ally's Mindbiotics™.
      1 + 1 = 3 
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    Stress regulation

    Helps to regulate your body’s stress response and improve your tolerance to stress. Supports healthy cortisol levels.

    Anxiety relief

    Works on a multitude of systems to reduce feelings of anxiety without making you slow. Non-drowsy, non-habit forming.

    Mood support

    Promotes the synthesis of key mood-regulating neurotransmitters to help maintain a positive and balanced state of mind.

    For a you that feels more like you.

    Who is Ally for? How long until I feel an effect? Head to our FAQs

    resilience from within resilience from within

    resilience from within resilience from within

    resilience from within resilience from within

    resilience from within resilience from within